
Unit 2 Brief & idea creation
TASK 1 - Blog creation
Your submission must include evidence of the below, under make the following as pages on your blog:
Brief interpretation & Ideas
Proposal
Research & Pre Production
Production
Final Product & Evaluation
REFLECTION needs to be THROUGHOUT!
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Unit 2 Briefs
You will need to choose ONE of the following three briefs set by UAL - Briefs HERE
Password is Visu@lArts2024!
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under your Brief interpretation & Ideas page, start to breakdown your brief. Think about the theme and use the words as starting points. Remember your unit 2 can be anything audio visual. The theme and words are just starting blocks, they could be parts of your project.
Once you have chosen and read through the brief you want to interpret and brainstorm ideas.
TASK 2
Start to interpret and understand the brief answering types of questions below;
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- Types of products you could create.
- What you think you need to do in terms of length, aims and what succession looks like.
- What's the purpose and who your audience could be.
- Initial thoughts and reflections of the project.
- Links you could potentially make to words & practitioners within the brief.
Use the following for guidance and support.
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Ideas and examples
Ephemeral
https://publicdomainreview.org/collections/film/genre/ephemeral/
http://dailygrindhouse.com/thewire/teachable-moments-ps-12-favorite-ephemeral-films/
http://www.cinemablography.org/blog/best-of-ephemeral-film-festival
https://www.youtube.com/watch?v=GystZIxWQ3o
https://films.nationalgeographic.com/the-territory
https://www.youtube.com/watch?v=wR_wH-9RtpA
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Temporary:
Feelings, emotions, the world, climate change, buildings, communities, festivals, holidays, temporary
Collector
https://everymoviehasalesson.com/blog/2012/01/editorial-movies-with-collectors-and-hoarders
https://www.channel4.com/programmes/hoarder-sos
https://www.youtube.com/watch?v=qce-gYhLcpY
https://en.wikipedia.org/wiki/Shaun_of_the_Dead
https://www.youtube.com/watch?v=UJKythlXAIY
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Acquiring items and things:
Hoarding, collecting, gathering, finding, antiques, horror, groups, zombies
Simplification
https://architectureandfilm.com/post/186938659031/movies-with-a-minimalist-aesthetic-my-mood-is
https://faroutmagazine.co.uk/the-10-best-minimalist-films-genre/
https://www.youtube.com/watch?v=bpOSxM0rNPM
https://www.imdb.com/title/tt2328964/
The Turin Horse
Removing details:
Removing, simple, understanding, dumbing down, abstraction, minimalist, easy to follow,
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​TASK 3
After, start to brainstorm ideas for an audio visual product. You could create a short film, music video or documentary. Use some of the following methods to come up with initial ideas.
Inspiration
Watch 2-3 similar products you find interesting. Analyse them to consider what you could use from each one. Think about style of filming, narrative, content, editing etc.
Mind Map
Create a mind map using your chosen brief theme and words. Start to brainstorm ideas for your product utilising the words from your brief. Think about products, locations, themes, characters, style/effects, purpose, audience.
Ideas
Write up 2-3 ideas with a short synopsis (Story) and explain each one to another student. Discuss with another person to get feedback on each idea. After, write up the advantages and disadvantages of each idea considering audience, style, locations, needs etc.
After, you will need to produce a variety of idea designs using some of the below
SWOT analysis
Peer Discussion
Mood boards
Visual sketches
Vision boards
sketch designs
photography
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